Emmy is a leading Nordic online store for second hand brand apparel. The competition for customers' attention in second hand market has intensified, as new players are entering the market. In order to attract new customers to try Emmy, I created a campaign concept "Vahinko kiertämään", which aims to draw attention with its provocative message, which ultimately means good. The message added to bold and animated graphics is likely to stand out from the social media feed.

 

The concept is easy to adapt, and as it uses Emmy's own images, it is also an efficient way to create new versions.

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My role: Concept Design, AD, Copywriter, Graphic Design, Animation