Client

Mercedes-Benz

Project

Concept Design

Agency

Valve

Concept design and campaign visuals for Mercedes-Benz's summer campaign which aim was to boost sales and increase brand awareness of New Generation Compact Cars among young target group.

The concept idea was to invite three influencers, Finnish top artists, to design their own summer car – Kesäbenz. Audience were asked to vote their favourite car and take part in a competition where they had a chance to win a private gig of the artist and the car for their use for a year.   

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The campaign was carried out in collaboration with Lataamo who produced the videos and tour in summer events around Finland.

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My role: AD, Concept Design, Graphic Design, Digital Design

Concept Design and Copywriter: Mikko Eskelinen

Strategist: Otto Niinikoski