Konspeti Advertising

Campaign and packaging design for Stora Enso's luxury carton board Ensocoat.

The campaign creation started off with the packaging design to showcase the carton board's folding capability and printing features in a unique and luxurious way. The hexagon shaped box, 'Makeup Box', got its inspiration from makeup palettes and their embossed surface. That created a delectable base to demonstrate different printed finishing techniques. 

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The hexagon shape became the main element and idea of the campaign visuals and it led us to the world of kaleidoscopes: the campaign imagery was created from luxury items into a shape of mesmerizing, symmetric kaleidoscope images. 

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The visual concept was implemented to all touchpoints of the campaign: from advertisements to exhibition stand, website, printed samples, invitations, giveaways products etc.

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My role: AD, Concept Design, Graphic Design, Packaging Design, UI & UX Design

Creative Director, Concept Design: Minna Liukkonen

Concept Design, Copywriter: Topi Manu

3D Image Design: Fake Graphics